My Honest Review of Pabbly For Accounting

My Honest Review of Pabbly For Accounting | Accounting Smarts
Charles Hall

Last updated by

Charles Hall


June 10, 2022

Pabbly is a software that provides a wide range of tools to businesses, including a subscription billing option to handle payments, reporting, and much more.

Pabbly is a software that provides a wide range of tools to businesses, including a subscription billing option to handle payments, reporting, and much more.

Pabbly aims to serve small and medium-sized online businesses primarily in the B2C space. Rather than acting as a double-entry ledger accounting platform, it serves a different market by providing payment gateways, subscriptions, tax management, and more to these online businesses for improved operations.

If you need a traditional bookkeeping software, Pabbly is not the best solution. However, it is much more versatile and unique to help a wide range of online businesses grow and increase revenue. The many features available focus on creating a better ecosystem for online business by automating recurring payments, refunds, and much more.

Small businesses and any related business managing online subscriptions will need a reliable platform for both accounting and payments. Fortunately, our team understands these platforms well and knows exactly what Pabbly can offer. Keep reading this review to see if this is the best solution for you.

This article may contain affiliate links where we earn a commission from qualifying purchases.


Table of contents

What Is Pabbly?

Pabbly is a cloud-based accounting software designed specifically for small businesses, which makes it easy to access on the web or mobile device. Pabbly is different from competitors though because it offers an automated solution to handle subscription billing tasks.

It is not a straightforward accounting solution. Instead, it provides an array of tools for users to rely on to properly manage their subscription billing along with access to invoicing, failed payment recovery, multiple currencies, payment gateways, and much more.

Pabbly helps small businesses stay organized during their start-up phase by providing them with an easy interface to track what they spend on a daily basis without having to pay for an expensive accounting package. They also allow users to categorize expenses with automation and a ton of different integrations to make things run smoother.

The software is straightforward to use, so even inexperienced business owners can easily navigate it without any issues. It provides all the basics you need to start your company off on the right foot. This includes a dashboard for your finances, invoicing options, integrations, and more.

Pabbly Features

Pabbly offers an intuitive interface that is less intimidating than traditional accounting software, which makes it perfect for beginners. The app also focuses on integrations to help you sync your bank account, credit cards, and other financial accounts in order to make sure you are aware of recurring subscriptions and payments.

Pabbly provides a majority of features that focus on subscription businesses rather than a traditional approach to accounting software like QuickBooks or Xero. Instead, it serves as a way to send or receive payments, collect refunds, and much more.  

Manage & Automate Subscription Billing

When it comes to billing, a lot of businesses lack the necessary skills to manage subscription billing. Pabbly is an automation software that takes care of this for you. It lets you set up and manage your business's subscriptions in an easy way and automate the billing process.

Pabbly has a dashboard with all important information about your business in one place - customers, invoices, financials, etc. You can also use Pabbly as a tracker and to make money through income streams with affiliates or subscriptions. It helps you understand your customer base and discover what they need from you and what they are willing to pay for it.

Invoice Generation

Invoices are one of the most crucial documents in every business. They serve as a receipt for the client and are also used for billing and accounting purposes. Invoice generation is a tedious job, but it doesn’t have to be. Pabbly lets you generate invoices with just a few clicks.

Pabbly's invoice generator is elegant, easy to use, and best of all, it saves you time. You can create personalized invoices from scratch or choose from the pre-made templates in different styles.

It offers you the ability to generate invoices for all major currencies and comes with integrations that let you send them to your clients via email or online banking platforms like PayPal.

Payment Recovery

Pabbly is a platform that helps businesses to make their accounting and finance processes more efficient. The Pabbly team has built an account assistant that helps businesses to recover unpaid invoices or failed payments in a faster and more accurate way.

The software can detect when a card is not accepted or a chargeback occurs. Rather than your business losing out on the money, Pabbly can recharge the buyer and recover the failed payment.

This will eliminate some of the risks you face with a subscription model and ensure that all users are paying what they should be.

Client Portal

Pabbly has created an intuitive gateway from which clients can monitor all of their account details in one place so that they never have to worry about missing anything.

The Pabbly client portal provides clients with the ability to change any account details, upgrade or downgrade their subscription, track invoices, monitor affiliate commissions, and add or remove payment cards.

Businesses have full access to their client portal too. You can add all of your company branding and information so that everything works exactly how you want it for all interactions with clients.

Payment Gateway Integrations

Pabbly is a platform that provides payment gateway integrations to online websites. It allows merchants to integrate their payment gateway account and provide customers with the ability to make payments in multiple currencies.

The integration process is quick and easy. Merchants can choose from over 35 different gateways including Stripe, PayPal, etc. The Pabbly API has been designed in such a way that it will take the data from other platforms and integrate it on your website within minutes.

With Pabbly’s integrations, you can accept payments from your customers through various ways like the PayPal checkout button on your store, or any similar gateway you’d prefer.

Detailed Reporting & Analytics

Pabbly is a software that simplifies the reporting process for subscription businesses too. It provides detailed analytics and reporting of all required information like taxes, commissions, revenue, and much more.

You also gain access to deep insights about your customers and how they are interacting with your subscription. Important metrics include refund rates, cancellations, MRR, net revenue, sales, and active customers.

Why Is Pabbly Good For Accounting?

Pabbly can help you save hours every day with little or no effort on your part. Pabbly's automation features mean that you can forget about all of the tedious tasks, such as calculating commissions, calculating taxes, and sending out refunds.

Pabbly is a cloud-based software that is designed to help online businesses grow by creating a client portal for subscription management. In the portal, you can track all transactions, invoices, affiliate data, payments, and payment methods.

You can also integrate a variety of different upsells or add-ons right inside the portal. This means that your customers will be shown different offers based on your funnel set up to add extra revenue to your bottom line.

Rather than viewing Pabbly as simply an accounting solution, it really provides so much more and serves as more of a growth tool to fuel your business. It will help you target the low-hanging fruit and increase overall efficiency too.

It is also highly customizable. Whether it is a checkout page or invoice, you have full branding access and control to add in logos and custom text. The customization is intuitive as well to build very high-quality interfaces for your clients.

One of the most reliable aspects of Pabbly is the entire range of tools they provide that integrate directly with Subscriptions. There are more tools like email marketing, forms, email verification, and workflow automations that all help you manage multiple business tasks in a single place.

Pabbly Plans and Pricing

Pabbly offers low pricing and free trial options for small businesses to get involved and start using the software for a variety of different needs. The plans are made for scalability too so as you grow you can continue to upgrade and remain with Pabbly.

Free Trial

The free trial provides you with all features to get started. There are no caps on revenue and no hidden fees or transaction fees to worry about. Simply get started and see if Pabbly is the right solution to help grow your business.

Pricing can be paid as a monthly plan, yearly plan, or even longer with 24 month and 36-month advance payments. The more you pay upfront, the bigger the discount you can get.

It is worth noting that every plan has all of the same features. The only major difference is the total number of customers each plan can support. They scale quickly as you begin to upgrade your plan.


  • $19/mo
  • Includes 50 customers


  • $37/mo
  • Includes 1,000 customers


  • $57/mo
  • Includes 1,500 customers


The advanced plan can be customized for nearly unlimited customers. It begins at 2,500 customers and starts to scale up.

  • Starts at $79/mo for 2,500 customers
  • Pricing increases by $30 to $40 per 1,000 to 2,000 customers added

If you need a plan for over 500,000 customers, there is an enterprise plan with custom pricing and custom integrations that can be discussed with the sales team at Pabbly. They will work with you to tailor a perfect plan to accommodate your business needs.

Pabbly Pros and Cons


  • Intuitive design and setup
  • High-end customer support
  • Wide range of features for businesses
  • Easy setup process
  • 35+ payment gateways
  • The advanced reporting feature is amazing
  • Hosted checkout pages help increase revenue


  • Long URLs on checkout pages are clunky
  • Some lag time when forms are updated

Pabbly Alternatives


Chargebee is a cloud-based revenue management system that automates online transactions and billing. It also offers inbuilt features like accounting, taxes, live chat, customer analytics, and much more.


Chargebee is a robust and scalable solution for organizations that require recurring billing or subscriptions for their products and services. Chargebee provides excellent insights into the customers’ behavior and helps them in getting more recurring revenue from the existing customers.

Chargebee is extremely similar to the Pabbly platform with many different integrations to take advantage of. They are geared to help a wider range of businesses though with more focus on accounting reconciliations.

However, it works best when integrated with a direct bookkeeping solution like QuickBooks or Xero.

Chargebee is more suited towards larger, more established businesses though because the pricing is much higher. The lowest pricing plans are for bigger teams and businesses already producing significant revenue to justify the cost of this software.

But Chargebee does provide a free, limited plan with the bare essentials for small businesses doing under $100k in revenue per year. This free plan can help you learn the software and give your small team access.


  • Custom domain
  • CRM and Accounting Integrations
  • Dunning
  • Customer portal access
  • User role management
  • Sales taxes
  • Analytics and advanced reporting
  • Automated chargebacks
  • Secure checkout portals


Recurly is a subscription billing management company that offers a variety of features to help businesses manage and grow their operations with plenty of integrations and tools to simplify the process.

Among the features available with each package is the ability to set up recurring payments, generate receipts for customers, issue refunds, and offer customer support. The more advanced packages offer a few more features such as customer surveys, tracking tools, and analytics reports.

Recurly puts an emphasis on managing subscriptions at scale by empowering businesses to be customer-centric with intuitive tools like expired card management, account updaters, subscription renewals, and much more.

Pricing is moderate for businesses with different plans to handle different sized businesses. There are custom plans available for those businesses doing $10 million per year in billing.

The primary limitation with Recurly is the limited amount of integrations and payment gateways it can accept compared to other competitors. For example, Pabbly can handle over 30 different payment gateways.


  • Hosted payment pages
  • Credit card payment support
  • Key business insights and reporting
  • Coupon and discount tools
  • Revenue insights and recognition
  • Global currency support
  • Available integrations on custom plans